It isn't. What's missing is the data infrastructure that every other consumer industry takes for granted. We're building it.
Two trillion pounds of decarbonisation spend will move through UK households and businesses over the next two decades. Right now, almost all of it is being deployed without the basic segmentation infrastructure that exists in every other consumer category.
Acorn and Mosaic tell marketers who lives in a postcode. They don't tell anyone whether the person there will install a heat pump, switch to an EV, take solar, or move to a time-of-use tariff. They don't cover SMEs at all. The data layer for decarbonisation marketing has simply never been built.
Arc is that layer. A single intelligence platform combining structured signals from the energy system with the messier behavioural and attitudinal data that actually determines decisions — across UK households and SMEs.
Geodemographic, property, attitudinal, behavioural, and energy-system signals. No one else has all five in one place. The combination is the moat.
UK SMEs have never been segmented on decarbonisation. We cover them natively, alongside the household segmentation that the rest of the market only does in fragments.
Our methodology is proven in market across multiple consumer products before it ships as B2B intelligence. The data layer compounds with every assessment, every decision, every adoption.
Not owned by an energy retailer. Not run by a regulator. Not funded by a campaign group. Every existing source of UK energy intelligence is conflicted. We're not.
Every other consumer category that grew from zero to mature in two decades has had a data intelligence layer underneath it. Loyalty cards underpinned grocery. Telematics underpinned motor insurance. Geodemographics underpinned everything from mortgages to FMCG. Decarbonisation hasn't had its layer yet. We're building it.
Consultancies, installers, retailers, think tanks, policymakers. If you're trying to reach decarbonisation customers and the data isn't where it needs to be, tell us about it.