Persona Builder

Profile a customer

Set what you know and skip what you do not. The engine only scores what you set, and it shows every row of its working.

Not sure what an option means? Every question is explained.

This persona so farLow confidence – national base rates

Nothing set yet – national base rate

Age bandexplain

Where they liveexplain

Property typeexplain

Financial securityexplain

Media dietexplain

Trust in institutionsexplain

What they already haveexplain

What they say mattersexplain

Pick up to three – the mix is the insight

Product category · routes the copy, never the scoring