Where this is headingBack to Arc →
The Arc Index
Today’s tools run on published research. The destination is household-level propensity: which homes are likely to act, on what, and why. It’s a future build, and we’re open about that.
The five layers
PropertyBuilt form, age, and heating system – the constraint that sets what is even possible.
AdoptionWhere a street sits on the curve, drawn from published category evidence.
DemographicLife stage, tenure, and financial headroom, at the level open data allows.
DemandReal interest signals, credited to the consumer ventures as they scale.
AttitudinalMotivation and framing response, credited to the consumer ventures as they scale.
Future · illustrative
Readiness78 / 100
Best fitCastle Owner · 34%
Lead withIndependence, not obligation
Postcode lookupArrives with v1
Collaborate
Working on the same problem? We should talk.
The form goes live with the full engine – for now, get in touch via greenbutnotheard.com
We’d rather under-mail you than over-promise – the waitlist opens at launch.